Social media is no longer a fad.
Social media is now mainstream and has become the way that business is conducted in the Digital Age. Marketing practices have changed with the rise of social media and NOW is the time to embrace the evolution of marketing!
“From 2010 to 2012 the percentage of Americans following any brand on a social network has increased from 16% to 33%.”
With more than 1 billion active users on YouTube every month and more than a million posts sent across Twitter every hour, there is little doubt that social platforms like these are changing the marketing landscape daily.
“Twitter is projected to make a total of $540 million in advertising revenue by 2014”
The Digital Marketing program at Brensten Education provides our students with the knowledge and skills to leverage this medium for business success! Through a combination of lectures, case studies, and hands-on assignments, students learn how the elements of a digital strategy work together with traditional marketing tactics to successfully run an integrated marketing campaign.
Students also gain hands-on technical skills in areas like website design and image manipulation using Photoshop.